AI & B2B SaaS / Optimizely
My work at Optimizely.
I’m a Principal Product Owner at Optimizely. These days, I lead the CMP platform and integrations teams. Before that, I spent two years working on the agentic platform behind Opal.
01
What I do now
Connecting CMP to the tools customers already use.
CMP is Optimizely’s Content Marketing Platform. My teams look after its platform and integrations: how it connects to other tools, what customers can do through the APIs, and what partners can build on top.
Native integrations
Microsoft, Adobe, SEMrush, Slack, email, and social publishing. I own the integration roadmap across these tools.
APIs and webhooks
Customers and partners also build their own connectors. The public APIs and webhooks are part of my team’s work.
02
Before that: Opal
Workflow agents, RAG, and the Tools SDK.
As Senior Product Owner, I worked with the team building Opal’s agent platform for marketing and experimentation. We worked on workflow agents, a canvas for putting them together, RAG pipelines, headless integrations, and an internal Tools SDK.
- 01
Orchestration
Workflow agents & canvas
- 02
Context
RAG pipelines
- 03
Actions
Tools SDK & integrations
03
How I work
I write my own prototypes, query production data, and work with engineering on experiments. Earlier roles at Optimizely involved QA automation, regressions, security, incidents, and developer experience. There’s a fair amount of maintenance work in that history too.
See my Optimizely role timeline04
Some writing from this part of my work
Ship an MCP or become a database. On what happens when customers use your product through an agent.
The new PM stack. Prompt, eval, observability. On prompts, evals, and reading the traces when something goes wrong.
All writing on AIGet in touch
Want to talk?
I’m based in Dhaka and open to relocating for the right role.