Why does every B2B website still have a giant "Book a Demo" button when nobody under 35 wants to be on a call? Self-serve died for our sins.
Why does every B2B website still have a giant "Book a Demo" button when nobody under 35 wants to be on a call? Self-serve died for our sins.
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Why I stopped reading product Substacks.
Eight subscriptions ago, my product thinking was a compressed mirror of whatever Marty Cagan and Lenny Rachitsky had written that month. Then I unsubscribed, one at a time, over a single quarter. The thinking that came back was sharper, and the trade is one I am quietly recommending to anyone who will sit with it.